Mission
Our mission is to provide a community for artists to tell stories about Jesus. We use our social media pages and YouTube channel to create spaces of hope and healing through music, and through our label services, we promote Christian creatives to audiences across the world. Highlights include our #isolationfest2020 (featuring artists such as Noel Robinson and IamSON), our IG artist interviews and takeovers, and our yearly Christmas Countdown.
Vision and Goals
To be a global music company comprising of artist management, live events, record label, publishing arm and a media division that provides artists the platform to communicate a message of inspiration and hope found in Jesus to millions across the world.
01.
media
Use the premier video platform at the time to house original Christian music content, reaching 100 million views and 500,000 subscribers by 2025. Continued sponsorships and monetisation in order for video streaming to be a regular revenue stream.
02.
artists
Establish a portfolio of artists signed to our record label, who regularly record, promote and tour their music, enabling to establish music careers. Taking artists from demo songs to fully produced, marketed and promoted projects.
03.
live events
Producing multiple concerts in various cities across the UK and abroad, showcasing artists signed to One Sound Music, as well as various other talent.
04.
website/marketing
Website functioning as a hub for all One Sound Music related content, establishing 100,000 views a month, and a dedicated marketing team to promote One Sound products and content around the world.
History
One Sound Music was birthed out of seeing so much talent within the Adventist Church, but so little output in terms of recorded music. We were around a lot of people who had amazing gifts, but we just felt like that we needed to take it outside of the four walls and beyond just singing at different churches.
The co-founders, Akil, Antonia, Tochi and Philip (who has now left One Sound Music and has started an amazing acapella group, Vade) decided to create an album and release it ourselves through our own record label. We envisioned creating lots of music, releasing it, and touring it.
The team did some Bible studies on Revelation 14:6-12 [the Three Angels’ Messages], and then got a few friends who are songwriters to go away and craft some songs related to the texts they had studied. Ended up being 12 tracks in total and came up with demos… which are still sitting on our hard drives! We realized as we were creating all the music and making the album that we didn't actually have any sort of a following and that if we released it, no one would actually hear it.
That's where the idea for the YouTube channel came about — we wanted to create a base of people who would engage in the music that we made, and give artists a platform.
And seven years on, that's our main output — we release mostly live videos (i.e. one-take videos) of artists. We've also expanded over the quarantine period to do more, such as artist interviews, online festivals and other musical content.
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